In a world where mobile devices have become ubiquitous and with social media being an essential channel for communication, digital marketing has never been more crucial to a part of a company’s operations. This knowledge and skillset is beneficial to building and maintaining a client-base online which converts to loyal consumers. The pandemic expedited this process where most decisions as to what products and services to purchase happens on the internet. Nowadays, people go on the internet to find out the best clothes to buy, the best coffee shop to go to, the best lawyer to hire, etc. Having a trustworthy and strong online presence can determine whether you gain or lose a potential client. Therefore, this course will be very beneficial to businesses that are trying to stay relevant.

Who Should Attend?

This program will be beneficial to entrepreneurs, small business owners. freelancers and any individual looking to establish or build their online presence utilizing a website and social media

Course Objectives

After the 3-day program, participants would be able to build a website, understand and apply Search Engine Optimization, social media marketing, ads and content creation.

Skills that participants will learn:

  • Logo Design
  • Domain and Web Hosting
  • Build a site with WordPress
  • Search Engine Optimization
  • Managing Social Media
  • Reaching a greater audience with ads
  • Content creation for different platforms